Ahead of tonight's Xbox Series X gameplay third party reveal event, Microsoft has revealed a brand that we'll see appear alongside each of the games shown tonight: "Optimized for Series X". The appearance of this logo in trailers or even on Xbox game covers means that the title is not only "improved" for Series X but is specifically optimized to make the most of its features.

Xbox General Manager of Marketing Aaaron Greenberg explains on Twitter that"This brand is like next-gen magic. The bar is high so that a game can be considered Optimized for Xbox Series X. Far beyond just 4K... I hope you're all ready for an exciting future of gaming consoles!"

Of course, this brand only makes sense for those titles that run on both Xbox One and Xbox Series X, to emphasize the fact that the new console will have performance and graphics designed specifically for its unique features; When the first games for Series X begin to arrive, we do not expect this symbol to appear as it will be obvious that those are optimized for it.

This is also the first time that the new Series X logo has been shown in an official communication; We therefore expect to see it appear in all future marketing initiatives and on the console packaging as well as on the game covers.

So we look forward to tonight's event to really find out what it means for a game to proudly show off this badge!