You have in your hands a title that perhaps may not convince everyone, but you can count on a trailer to come neatly packaged Burr players? Behold, SH and publisher, stop immediately and not video-kill yourself by posting a demo on marketplace or on PSN.

In a nutshell, is this reasoning out since the last meeting tells where the topic has been treated by Jesse Schell, an analyst and CEO of Clubhouse Puzzles. Schell has cited as a source of personal information the company EEDAR who put under the magnifying glass overall sales of several titles Xbox 360.

It has emerged that the games without a trailer and a demo are able to sell just under 100,000 copies; those that have only a demo version can reach 250,000 units; Finally, who managed to realize only a trailer has been able to count on an average of more than 500,000 copies. This is the double of those titles with a demo: how to say that all efforts of a software house to give a taste of their ideas to the public are totally useless if not counterproductive.

According to Schell, here's what said in the minds of the players: " people look at the trailer and ' oh cool, I must try it! ' and thus bring into account to buy it. If there is a demo, and try and think: ' Ok, I tried the game. Yes, it was interesting. But I just so '. If there is a demo, however, are forced to buy it to try ". To publishers has instead turned so, reconstructing a hypothetical scenario ":" would you say that we have spent all this money for a demo that eventually we halved sales? -Yes, that is precisely what happened there ".

Perhaps it is the discovery of hot water: If the demo of a particular game is ugly, incomplete or does just suck it is quite normal that players will stop there. Conversely, if the game is truly noteworthy, do not understand why you should not buy it: the player should be even more interested in purchasing in order to complete the adventure that started with the demo version. In addition, it is a double-edged revelation: it's like having spifferato to the public all possible tricks to try to make more sales, the secret of success for all those games of serie C. As they say, the same trick there is casca twice.