After the recent change at the top of Microsoft's gaming division, the first rumors are beginning to emerge about the direction the company intends to take under the leadership of Asha Sharma, who took over from Phil Spencer. According to recent rumors, the new CEO would be willing to breathe new life into Game Pass, aiming to make the Xbox ecosystem much more accessible through a restructuring of subscription levels.

According to recent leaks, Sharma would be evaluating different strategies to make both consoles and services such as Xbox Game Pass more attractive to a much larger customer base. One of the concrete options on the table would be the introduction of new plans at reduced prices, a move that would serve to counteract the effects of the price increases that occurred last year.

Among the most relevant innovations, we could see the introduction of an ad-supported subscription tier. This is a model already widely cleared in the world of cinema and TV series by giants such as Netflix and Disney +, and which Microsoft seems intent on seriously exploring, especially with regard to access to Cloud Gaming. Jason Ronald, a key figure in the development of Xbox devices, confirmed this openness to change, explaining how Sharma is not conditioned by the old prejudices of the industry and is willing to question every dogma to grow the platform.

In addition to a possible remodulation of prices, the new strategies could include unprecedented collaborations with external partners. In fact, it seems that the CEO has already had contacts with Netflix's top management to discuss potential bundles that combine the two subscriptions. This push for greater flexibility is combined with the desire to expand Xbox's reach to new devices, such as the Xbox Ally handheld console or the Project Helix hybrid project. We will therefore have to prepare for a period of great transformation, as the company tries to attract more and more users to its gaming universe.