Microsoft: is record of views for the Xbox One ad
Couched in data from Microsoft are very clear: in the first 24 hours, the event was viewed by almost 9 million people, which makes it one of the most popular streaming events of all time. On the Xbox.com website, one of the portals in which was broadcast the presentation, was tripled the previous record of visits and was the most watched event ever among those hosted on the site. Even the official broadcaster, Akamai confirmed large numbers, claiming that the traffic generated by the event has virtually equalled those of World Cup 2010, the marriage between William and Kate of 2011 and the night of the US elections of 2012.
Moving on data processed by a third party, the speech does not change: Nielsen said that Spike TV, an American television channel that broadcast the presentation of One Xbox live, recorded for the duration of the transmission a listen of 1.73 million viewers (a figure much higher than many television programs that are transmitted via cable). On target "Men 18-34 years," the Xbox Reveal is the first show in terms of plays among all those broadcast in the same time slot.
On social networks, and in particular on Twitter, hashtag XboxReveal came first-ever (not taking into account the hashtag PS4 which was sponsored or bought and paid and consequently fastens up universal trends), and also in the following days the topic Xbox One was always among the hottest trends.
Coming to us MondoXbox, we couldn't not to share with you our visitor records, practically tripled compared to the previous one. The peak was recorded, however, soon after the end of the event, to 20:19, with almost 5000 people connected at the same time as the portal to follow all our news. Nevertheless, apart from some small fix to handle all traffic, our servers have proven to be very solid.
It only remains to wish Microsoft the same success in terms of sales of console: on this side, the marketing team will have to work a lot.
