Ubisoft has released a new video for the urban FPS Call of Juarez: The Cartel that shows us the carattersticha of co-op that the developers call "co-opetition," translated into "co-ompetizione" while the players work together to to pursue the story, will also be put in competition with challenges and collections of points. Please note that the game will be released July 22, you can watch the video below.

Update: link changed with the Italian version of the trailer

Call of Juarez: The Cartel - Trailer Co-opetition | HD version