The policy adopted by Electronic Arts to counter the growing market, some through the introduction of Online Pass, will apparently also followed by Codemasters. The company's executives perceiving the lost revenue from the sale of Private individuals have also enhanced their desire to put a stop to this market. The proposed method, however, it will surely be discussed. There would be the idea of selling the games at a lower cost than at present the only difference being that the product is incomplete and therefore missing levels and modalities.

The missing parts will be purchased by players in the form of DLC. The example given is that of a title of Formula 1 where "there are only six tracks and a few teams. Anyone who would then also compete on the remaining circuits will not have to do is go online, pay and download the missing parts as any other additional content.