in recent days Microsoft held a shareholder meeting where, in addition to illustrate the latest financial results as always positive, the CEO Satya Nadella and Xbox Division Chief Phil Spencer spent themselves to explain how the Xbox logo is important to the company in General.

Nadella has explained that although many see the Xbox business separate from other activities as an offshoot of Microsoft, that is not the case: the investments made in the gaming have helped improve other sectors, like the current focus on VR and Mixed Reality, even Skype and Windows 10, arriving to impact even in the business of software development with contributions to Universal platform Windows Platform.

In short, the CEO explained that Xbox, which also includes Xbox Live which is the most profitable gaming social network in the world (in a nutshell: players spend more money on Xbox Live and other network competitors) is absolutely central and integrated into the Microsoft ecosystem, so as not to be able to do without. A good shove to the convictions of those who thought the House of Redmond was planning to abandon the platform.

It then intervened Phil Spencer to explain the importance of titles First Party, and how they will help all aspects including Xbox, third parties, launching what he called a real driver of business, shown in the following image:

Spencer explains that titles first party are the main reason why players adopt the console, and this leads to greater involvement of the same on Xbox Live and other Microsoft network as Beam: all this translates into a greater "loyalty" of the player who will be increasingly fond of the platform and end up buying a lot of third-party titles , and finally generating profits for everyone, both Microsoft and partners.

All this to say to shareholders, who are only interested in knowing if their money is well spent, that investments on securities first party are absolutely important and Central for Xbox, and confirming that Microsoft intends to invest more and more in this area in order to further accelerate the adoption of the platform by consumers. Who was worried that they don't weight so more titles Microsoft should be reassured by these words.

Finally, Spencer explained that at E3 will be announced the next wave of "greatest hits" for Xbox. Get ready for surprises!